Sustainable mission


With SMPL natural skin and hair care we want to contribute our green bit. We believe in the principle of 'small switches, big impact.' And that's not only in the choice of vegan ingredients of natural origin, but also in our sustainable packaging, reducing our carbon footprint and contributing to projects for the recovery of our planet.

Good for you. Good for nature. We simply won't do it for less.

Vegan skin care

You don't need animal products for radiant skin. Vegan skincare provides our skin with vitamins, minerals and antioxidants. Our Dutch laboratories research the latest in skin improvement and skin care with respect for nature and its ingredients. Through unique compositions they create high-quality vegan skin care products that are a great addition to any routine.

Free from microplastics

We are very proud to carry the 'zero plastic inside' logo of The Plastic Soup Foundation. This means that our products are 100% free of microplastics. These are small plastic particles in cosmetics and care products that can be harmful to your health, but can also end up in our water through the shower drain. Not good for humans and animals.

Want to know more about microplastics? Then read our blog .

Sustainable packaging

We use sustainable alternatives in packaging for our products: bio-based tubes made from sugar cane , bottles made from glass and recycled plastic and recyclable boxes.

And those green foam balls in your package that protect your products during transport? These are made from 100% natural ingredients and are therefore completely biodegradable.

However, we are still far from perfect and there is still a lot of development going on in terms of packaging and sustainability, but we look forward to joining these developments.

CO2 footprint

To minimize the impact on the climate, we deliver our packages by bicycle as much as possible. We work together with Cyclone for this. Where possible, your package will be delivered by bicycle.

Coral recovery in Kenya

The coral of Shimoni in Kenya is in poor condition due to exhaustive fishing methods. By restoring the coral reefs and informing local communities about the impact of certain fishing methods on the ecosystem, they can protect the marine ecosystem.

We support this project by partnering with Sumting to produce and replace a section of coral reef to restore the local ecosystem. We have taken the first step by donating €500 for the placement of the coral piece. For every order above €60, we will further expand this coral by donating €1.50 of your order to this project.

Find out more about this project? Check out the website of our partner Sumting .