Use less, care more. 

Natural skin- and hair care without the fuss

With SMPL we aim to make the cosmetic industry more transparant, sustainable and honest. We believe that the right natural products actually make a difference to your skin and the world around us. We keep it simple and to the point: no nonsense, only the good stuff. 

Natural beauty

At SMPL we have a soft spot for natural beauty. Because why add all that chemical junk to your skincare routine if you don't need it? For us, it's 100% natural skincare that counts. High quality natural and vegan ingredients that add value to your skin and hair. Substances that don't, we leave them out.

You won't find any parabens, synthetic ingredients, microplastics, mineral oils, SLS or harmful conservatives in our products. 

Perfume free

We carefully selected our ingredients. This way, all of our products are perfectly suitable for sensitive skin. We don't use any synthetic perfumes or essential oils that could irritate or harm your skin.

For the whole family

We aim to keep your bathroom as clean as possible. We believe that skin doesn't need unnecessary frills. This is why all of our products are true multitaskers and are suitable for all ages and every skin. Even those of our little ones. 

Sustainability first

With SMPL natural skincare we want to help you reduce your footprint. We believe in the principle of 'small switches, big impact.' And that's not just in the choice for 100% natural, plant-based ingredients, but also in our sustainable packaging, reducing our CO2 footprint and donating to projects to restore our planet.

Good for you. Good for nature. We simply don't do it for less.