Natural skincare without the fuss

At SMPL we have a soft spot for natural beauty. Because why add junk to your skincare routine if you don't need it? For us, it's 100% natural skincare that counts. High quality natural and vegan ingredients that add value to your skin and hair. Substances that don't, we leave them out.

This way our products are suitable for all skin types - even the most sensitive ones - and all ages. 

No nonsense, only the good stuff.

  • 100% Natural

    No nonsense such as microplastics, parabens, mineral oils, SLS or harmful preservatives for us. Pure plant powerrr it is. Good for you, good for nature.

  • No nonsense skincare

    We don't believe in unnecessary frills. This is precisely why all our products are true multitaskers and suitable for every skin. Women, men, kids - our products don't make a distinction. 

  • For the most sensitive skin

    Because we don't use perfumes, essential oils or other irritating ingredients, SMPL natural skincare is a match for all skin types - even the most sensitive ones. 

Value packs

🪸 Let's restore our ecosystem together

For every 5 orders above €60,- we add a coral fragment to the SMPL reef in Kenya.

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